Asisto vs Numa
AI phone and messaging built for car dealerships, integrated with dealer management systems.
The short answer
Numa is built for franchise car dealerships and integrates deeply with dealer management systems. Asisto is a general business phone system with an AI receptionist, so a dealership fixed-ops department should shortlist Numa and most other businesses should not.
The honest read
Numa has gone deep on one industry, and that depth is real: it reads dealer management systems, works service advisor workflows, and chases declined work in a way a general product will not. If you run fixed ops at a franchise dealership, that is exactly the software you want. For an independent garage, a body shop or any business that is not a dealership, the same depth becomes overhead - and Numa does not publish pricing, so evaluating it starts with a sales conversation rather than a signup.
Where Numa wins
- Dealer management system coverage no general product matches.
- Service advisor and fixed-operations workflows built for how dealerships actually run.
- Industry-specific reporting that speaks the language dealer groups already use.
Where Asisto wins
- Pricing is published rather than quoted, so you can evaluate it without a sales call.
- Works for any appointment-driven business, including the independent garages and auto detailers Numa does not target.
- Includes the phone line itself: numbers in 30 countries, routing, and an outbound browser dialer.
- Photo understanding over MMS, so a customer can text a picture of the damage and get a useful reply.
Side by side
| Feature | Asisto | Numa |
|---|---|---|
| Answers calls 24/7 | Yes | Yes |
| Books appointments on your calendar | Native Google and Microsoft calendar booking | Into dealership scheduling systems |
| Two-way SMS conversations | Included, with MMS photo understanding | Included |
| Outbound calling | Browser dialer plus automated lead callback | Follow-up and outreach agents |
| Business phone numbers included | Local, mobile and toll-free in 30 countries | Works with your existing dealership lines |
| Languages | 58 | Not published |
| Multi-location | Unlimited locations on every plan | Built for multi-site dealer groups |
| CRM integration | Native HubSpot, plus API and webhooks | Dealer management systems and dealership CRMs |
| Setup effort | Guided onboarding, live in about ten minutes | Implementation alongside your DMS |
| Built for | Appointment-driven businesses across 35+ industries | Franchise car dealerships |
How each one charges
Rates change, so no figures are quoted here. What matters when you compare is the shape of the bill, and that is below.
Asisto
Published openly on the pricing page, with a plan that charges only for appointments the AI books.
See the plansNuma
Not published. Pricing is quoted after a sales conversation.
Questions people ask
- Should a car dealership choose Numa over Asisto?
- For a franchise dealership whose service department runs on a dealer management system, Numa is the more specialised tool and worth evaluating first. Asisto is the better fit for independent repair shops, detailers and body shops, which sit outside the workflows Numa is built around.
- What does Numa cost?
- Numa does not publish pricing; you get a quote after speaking to their sales team. Asisto publishes its plans on its pricing page, so you can work out what it costs before contacting anyone.
- Can Asisto handle an auto business at all?
- Yes - auto repair and auto detailing are among the industries it is built for, including reading photos a customer texts in so the shop can size up a job before the car arrives.
Where this came from
Claims about Numa were checked against its own website on . Products change - if something here is out of date, the sources below are the place to check, and tell us so it gets fixed.
Hear it answer your phone before you decide
Call the demo line and talk to the receptionist yourself. No signup, no sales call.
Asisto for your industry
What changes when the calls are dental appointments rather than emergency plumbing jobs: the questions callers ask, what gets booked, and what a missed call is worth.