Contacts & Customers
Manage your customer database and build lasting relationships.
The Contacts page is your customer database. Every caller automatically becomes a contact, making it easy to track relationships and provide personalized service.
Contacts Overview#
Your contacts list shows all customers who have interacted with your business. Each contact displays:
- Name — Customer's name (if provided)
- Phone Number — Their phone number
- Type — Whether the contact is a Person or a Company
- Tags — Labels you've added for organization
- Stage — Where they are in your sales pipeline
- Last Contact — When they last called
Contact Types#
Asisto supports two types of contacts:
- Person — Individual customers, patients, or clients
- Company — Business entities, organizations, or corporate accounts
Choose the appropriate type when creating a contact to keep your records organized.
Adding Contacts#
Contacts are created automatically when someone calls, but you can also add them manually:
- Click Add Contact on the Contacts page
- Select the contact type (Person or Company)
- Enter their name, phone number, email, and address
- Upload a profile image (optional)
- Add any notes or tags
- Click Save
Contact Details#
Click any contact to see their full profile:
Contact Information#
- Name, phone number, email, and address
- Profile image
- Contact type (Person or Company)
- Tags for organization
- Current pipeline stage
Call History#
See every call this customer has made to your business:
- Date and time of each call
- What was discussed (via AI summary)
- Whether they booked appointments
Appointments#
View all appointments for this customer:
- Past appointments
- Upcoming appointments
- Appointment status
Notes & Comments#
Keep detailed records on every contact:
- Notes — Add internal notes visible to your team (e.g., "Prefers morning appointments" or "Allergic to latex")
- Comments — Start threaded discussions with team members about a contact
- Notes and comments are timestamped and attributed to the team member who wrote them
To add a note:
- Open the contact
- Go to the Notes section
- Type your note and click Save
Tasks#
Create follow-up tasks tied to specific contacts:
- Open the contact
- Go to the Tasks section
- Click Add Task
- Enter a description and due date
- Save the task
Tasks have two statuses:
- Open — The task still needs to be done
- Completed — The task is finished
Use tasks to track follow-ups, callbacks, document requests, or any action items related to a customer.
Sales Pipeline Stages#
Track where each contact stands in your sales process. Assign a stage to any contact:
| Stage | Meaning |
|---|---|
| Lead | New contact, not yet qualified |
| Qualified | Confirmed interest and fit for your services |
| Opportunity | Active discussion about a specific service or deal |
| Proposal | You've sent a quote or proposal |
| In Negotiation | Terms are being discussed |
| Won | The deal closed successfully |
| Lost | The contact chose not to proceed |
Update stages as relationships progress to keep your pipeline accurate.
Activity Tracking#
Every action on a contact is logged automatically:
- When the contact was created
- When details were updated
- When notes, tags, or tasks were added or removed
This gives you a complete audit trail of all interactions and changes for each contact.
Organizing with Tags#
Tags help you categorize customers. Create tags like:
- VIP — High-value customers
- New Patient — First-time visitors
- Follow-up Needed — Requires attention
- Dental / Medical / etc. — Service-specific tags
To add a tag:
- Open the contact
- Click Add Tag
- Select an existing tag or create a new one
Favorites#
Mark contacts you access frequently as favorites:
- Click the star icon on any contact to add them to your favorites
- Favorites appear in a dedicated section for quick access
- Drag and drop to reorder your favorites list
- Click a favorite to open their profile or quickly dial their number via the Dialer
Searching & Filtering#
Find contacts quickly:
- Search — Type a name or phone number
- Filter by Tag — Show only contacts with specific tags
- Filter by Stage — Show contacts at a specific pipeline stage
- Sort — Order by name, last contact, or date added
Bulk Actions#
Manage multiple contacts at once:
- Select contacts using the checkboxes
- Choose an action:
- Add tag to selected
- Remove tag from selected
- Delete selected contacts
Returning Caller Recognition#
When a known contact calls again, your AI receptionist:
- Recognizes them — Greets them by name if available
- Reviews history — Knows about past appointments
- Personalizes the conversation — "Welcome back! Are you calling about your upcoming appointment?"
This creates a more personal experience that builds customer loyalty.
Tips for Managing Contacts#
- Keep names updated — Add names as you learn them
- Use tags consistently — Create a tagging system that works for your business
- Track pipeline stages — Move contacts through your sales funnel as relationships evolve
- Add tasks for follow-ups — Never forget a callback or action item
- Review call history — Understand customer patterns and preferences
- Note special requirements — Add notes for accessibility needs, preferences, etc.
Ready to get started?
Try our AI receptionist free and see the difference it makes for your business.